学会发布《后疫情时代全球商业格局变化初步观察》Society Releases Preliminary Observations on Changes in the Global Business Landscape in the Post-Pandemic Era
疫情冲击下的全球商业新观察
2020年9月20日，诺锐商业发展学会发布了专题研究报告《后疫情时代全球商业格局变化初步观察》。这是学会针对新冠疫情对全球商业环境造成的深刻影响而启动的专项研究课题，旨在为企业理解和应对这一前所未有的挑战提供及时的分析参考。
报告指出，新冠疫情不仅是一场公共卫生危机，更是一场深刻的商业变革催化剂。疫情加速了多个早已存在但进展缓慢的商业趋势，同时也催生了一些全新的商业模式和运营方式。研究团队通过对全球20多个国家和地区的500多家企业进行追踪调研，总结了以下关键变化：
五大关键变化趋势
- 远程办公常态化：超过60%的受访企业表示将在疫情后保留部分远程办公安排，混合办公模式逐渐成为新常态。
- 供应链本土化回潮：疫情暴露了全球化供应链的脆弱性，约45%的企业开始重新评估其供应链布局，考虑增加本地或区域供应商比例。
- 电子商务跨越式发展：全球电子商务渗透率在疫情期间实现了相当于过去数年的增长，消费者在线购物习惯的改变具有不可逆性。
- 企业数字化投入激增：被动的数字化转型正在转变为主动的战略投入，企业在云计算、数据分析、自动化等领域的支出显著增加。
- 健康与安全成为新的商业价值维度：消费者和员工对健康安全的关注达到前所未有的高度，这一趋势正在重塑产品设计、服务交付和工作环境标准。
对企业的启示
报告强调，尽管疫情带来了巨大的不确定性，但也为具有前瞻性和适应能力的企业创造了新的机遇。学会建议企业将短期应对与长期战略相结合，积极拥抱数字化转型，同时加强组织韧性建设，为后疫情时代的商业竞争做好准备。学会还将持续关注全球商业格局的演变，适时发布后续研究成果。
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New observations on global business under the impact of the epidemic
On September 20, 2020, Novaris Business Development Society released a special research report "Preliminary Observation of Changes in the Global Business Landscape in the Post-Epidemic Era". This is a special research topic launched by the Society in response to the profound impact of the COVID-19 epidemic on the global business environment. It aims to provide timely analytical reference for enterprises to understand and respond to this unprecedented challenge.
The report points out that the COVID-19 epidemic is not only a public health crisis, but also a catalyst for profound business changes. The epidemic has accelerated many already existing but slow-moving business trends, while also giving rise to some new business models and operating methods. The research team conducted tracking surveys on more than 500 companies in more than 20 countries and regions around the world and summarized the following key changes:
Five key changing trends
- Normalizing remote working:More than 60% of the companies surveyed said they would retain some remote working arrangements after the epidemic, and the hybrid office model has gradually become the new normal.
- The resurgence of supply chain localization:The epidemic has exposed the fragility of global supply chains, and about 45% of companies have begun to re-evaluate their supply chain layout and consider increasing the proportion of local or regional suppliers.
- E-commerce develops by leaps and bounds:Global e-commerce penetration has achieved growth equivalent to the past few years during the epidemic, and changes in consumers' online shopping habits are irreversible.
- Enterprise digitalization investment surges:Passive digital transformation is turning into active strategic investment, and enterprises are significantly increasing their spending in areas such as cloud computing, data analysis, and automation.
- Health and safety have become a new business value dimension:Consumers and employees are more concerned about health and safety than ever before, and this trend is reshaping product design, service delivery and work environment standards.
Inspiration for businesses
The report emphasizes that although the epidemic has brought huge uncertainties, it has also created new opportunities for forward-looking and adaptable companies. The society recommends that companies combine short-term responses with long-term strategies, actively embrace digital transformation, and at the same time strengthen organizational resilience building to prepare for business competition in the post-epidemic era. The society will also continue to pay attention to the evolution of the global business landscape and release follow-up research results in a timely manner.
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