学会发布《全球商业环境变化与企业韧性建设研究》，聚焦不确定性下的企业应对策略Society Releases Study on Global Business Environment Changes and Corporate Resilience
深度解析企业韧性建设路径
2025年3月12日，诺锐商业发展学会正式对外发布了最新研究成果——《全球商业环境变化与企业韧性建设研究》。该报告历时十八个月完成，是学会迄今为止规模最大、覆盖范围最广的综合性研究项目之一。
报告基于对全球42个主要经济体、超过3000家企业的深度调研数据，系统分析了近五年来全球商业环境的重大变化及其对企业经营的深远影响。研究团队采用定量分析与定性研究相结合的方法论，从宏观经济环境、产业政策变化、技术革新驱动、市场需求演变四个维度，构建了企业韧性评估的综合分析框架。
核心研究发现
报告提出了以下几项关键发现：
- 供应链多元化成为共识：超过75%的受访企业已开始或计划实施供应链多元化战略，较2020年增长了近40个百分点。
- 数字化能力与企业韧性正相关：数据表明，数字化成熟度较高的企业在面对外部冲击时，恢复速度平均快2.3倍。
- ESG投入成为韧性建设新维度：将ESG深度融入经营战略的企业，在客户忠诚度和员工留存率方面表现显著优于行业平均水平。
- 中小企业面临更大挑战：资源和能力的限制使得中小企业在韧性建设方面明显滞后于大型企业，亟需外部支持和赋能。
政策建议与行动指南
报告最后提出了面向企业和政策制定者的系列建议，包括建立企业韧性定期评估机制、加大对中小企业数字化转型的支持力度、推动建立区域性供应链协作网络等。学会表示，将持续追踪全球商业环境变化，每年更新研究数据，为企业提供持续的决策参考支持。该报告的发布也受到了业界的广泛关注和积极评价。
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In-depth analysis of enterprise resilience building paths
On March 12, 2025, the Novaris Business Development Society officially released the latest research results - "Research on Global Business Environment Changes and Corporate Resilience Construction." The report took eighteen months to complete and is one of the Society's largest and most comprehensive comprehensive research projects to date.
Based on in-depth survey data of more than 3,000 companies in 42 major economies around the world, the report systematically analyzes the major changes in the global business environment in the past five years and their profound impact on corporate operations. The research team used a methodology that combined quantitative analysis and qualitative research to construct a comprehensive analysis framework for corporate resilience assessment from four dimensions: macroeconomic environment, industrial policy changes, technological innovation drivers, and market demand evolution.
Core research findings
The report makes several key findings:
- Supply chain diversification has become a consensus:More than 75% of the companies surveyed have begun or plan to implement supply chain diversification strategies, an increase of nearly 40 percentage points from 2020.
- Digital capabilities are positively related to corporate resilience:Data shows that companies with higher digital maturity recover 2.3 times faster on average when facing external shocks.
- ESG investment becomes a new dimension of resilience building:Companies that deeply integrate ESG into their business strategies perform significantly better than the industry average in terms of customer loyalty and employee retention.
- Small and medium-sized enterprises face greater challenges:Limited resources and capabilities make small and medium-sized enterprises significantly lag behind large enterprises in resilience building, and they are in urgent need of external support and empowerment.
Policy recommendations and action guidelines
The report finally puts forward a series of recommendations for enterprises and policymakers, including establishing a regular assessment mechanism for enterprise resilience, increasing support for the digital transformation of small and medium-sized enterprises, and promoting the establishment of a regional supply chain collaboration network. The Society stated that it will continue to track changes in the global business environment, update research data every year, and provide enterprises with continuous decision-making reference support. The release of the report also received widespread attention and positive comments from the industry.
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